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The Campaign Starter Kit is the ultimate guide to planning, launching + running your campaign for elected office.

Running for office has never been so easy.

I created what I needed when I was running for office but didn’t exist. Until now. Save your precious time so you can do what only you can do best: raise money and talk to voters.

Everything You Need In One Place 

The Campaign Starter Kit includes every template + resource you’ll need to plan, launch and run your campaign for elected office – in one place –  sparing you from spending countless hours Googling what you need.

Easy to use templates + workbooks 

Filled with easy to use templates and workbooks all you’ll have to do is swap out the information for yours! I’ve literally done most of the heavy lifting for you (you can thank me later!)

Running for office doesn’t have to be so hard.

Candidates have been running for office for hundreds of years and yet somehow when it’s time to launch a campaign many of us find ourselves up all night Googling shit or asking people for old plans and templates just so we can figure out what the heck we’re supposed to be doing.

Trust me. I’ve been there.

I spent 10+ years preparing myself to run for office by doing literally every campaign school/bootcamp/training program in the country but when it came time to run for state representative I had no idea where the heck to start. I spent countless hours asking questions I should have easily been able to find answers to and had more coffee meetings than I can count (and I don’t even drink coffee!) to “pick people’s brains” about what to do next.

What’s worse is that I started my campaign from scratch. 

What I really needed were the templates and real world examples of what everything should look like. After losing my election by just 6 votes on Election Day (yup, I said 6 votes) I knew there had to be a better way. Since then I’ve trained and coached candidates around the world and have developed the system that I needed when I was running but that didn’t exist – until now.

Need a plug and play campaign plan template (or want to see my ACTUAL campaign plan)? Check.

Need a budget or finance plan template? Check.

Need the exact wording for every email you need to send? Check.

Need job descriptions to help you build your dream team? Check.

Need a checklist of everything you need to plan, launch and run your campaign? Yup, got that too.

The Campaign Starter Kit was created with you (the busy/full-time job having/raising a family/super involved in her community/overwhelmed candidate) in mind. I want you to save your precious time so you can do what only you can do best: raise money and talk to voters.

I’m sure you could figure all of this out on your own. Most people do. Or, you could take this shortcut to planning, launching and running your campaign by avoiding all the mistakes I learned the hard way.

The Campaign Starter Kit is perfect for you if: 

-You’re feeling called to run for office but don’t know where to start

-You’ve done all the trainings and need the “next best step”

-You want to save yourself countless hours of Googling shit in the middle of the night (and ACTUALLY sleep)

-You want to hit the ground running from day one with the RIGHT tools + resources needed to win


25+ page workbook designed to help you:

  • Get clear about your ideal voter and (most importantly) discover what they really care about
  • Learn how to develop the most important component of your campaign (and the #1 thing most candidates miss)
  • Discover how much money you ACTUALLY need to run your campaign and where you’ll get it from
  • Identify and articulate your “why” and create a compelling message to reach more voters + donors
  • Develop a masterplan to make sure you’re not wasting your valuable time (and money) on the wrong things
  • Step by step instructions for how to build your dream team and delegate (so you can do what only you can do best)

The Campaign Starter Kit includes:

  • Comprehensive candidate assessment to help you get clear about exactly what you need to focus on when
  • Launch checklist
  • Campaign plan, budget and finance templates (including a copy of my ACTUAL campaign plan)
  • Job descriptions to help you build your dream team
  • Email templates for every email you’ll need to send
  • The Definitive Resource Guide for Candidates: 25+ Must Have (And Mostly Free) Resources + Tools for Candidates
  • 25 Ways to Build A Badass Team + Delegate Like A Boss


Here’s a sneak peek of just some of what you’ll get in the Campaign Starter Kit:

“I wouldn’t have known where to begin with my campaign if it weren’t for Rebecca. Her templates are what propelled my campaign past the development phase, right into the strategy and execution phase. Her resources are what allowed me and my team to focus on engaging constituents very early on. Because of Rebecca we didn’t have to start from scratch which would have resulted in the loss of valuable time, resources and money.”

Raeisha W. (Candidate for City Council)

“When I received the Campaign Starter Kit, I almost wept with relief. I had been watching webinars and reading websites and blogs, anything available online, but felt like I was stumbling around in the dark. The Kit gave me checklists, and spreadsheets, and the kind of detailed questions that helped me move into action. I am so grateful for the time that went into creating it, and for the integrity that comes through it (sets a $15/hr minimum wage, pays its researchers, etc), because it easily allowed me to see how I could run a campaign in a way that aligns with my values.”

Karine L.  (Candidate for County Council)

“You. Are. Amazing. This is exactly what I’ve been looking for! I’m getting ready to launch my campaign committee for State Senate here in Michigan, and after going through the Emerge Michigan training incubator over the past 6 months, I hit a speed bump. It was an incredible experience. I came out of it last week feeling so energized and full of hope standing beside my cohort of powerful women. And I now have so much information.  But even with months worth of information from rockstar experts, I’ve been stalling because I just didn’t know how or where to start. This tool kit in invaluable. Thank you thank you thank you. As someone entirely new to politics, this makes it feel like it’s accessible and totally doable. THANK YOU.”

Mallory M. (Candidate for State Senate)

The Campaign Starter Kit

  • Comprehensive candidate assessment to help you get clear about exactly what you need to focus on when ($97 value)
  • Campaign launch checklist ($97 value)
  • Campaign plan, budget and finance templates ($997 value)
  • Job descriptions to help you build your dream team ($497 value)
  • Email templates for every email you’ll need to send (PRICELESS)
  • The Definitive Resource Guide for Candidates – 25+ of my absolute favorite must have (and mostly free) resources + tools for candidates ($297 value)
  • 25 Ways to Build a Badass Team + Delegate Like A Boss ($297 value)
  • BONUS #1: Money Mindset Mastery: Heal Your Relationship With Money + Shatter Your Fundraising Goals ($497 value)
  • +BONUS #2: Brand Building for Candidates: Build Your Brand Now So You Can Run for Office Later ($497 value)
  • TOTAL VALUE: $3,276